Comparison of Competitiveness for Crop Estate Commodities in ASEAN and European Markets: Constant Market Share Approach
Abstract
Market transition to free trade agreement encourages Indonesia to improve
foreign trade performance through stabilization of market position in the international
market. The aims of this research were to analyze the competitiveness
of coffee, cocoa, palm oil and rubber products in the international market, and
to analyze Indonesia’s export dynamic in ASEAN and European markets. This
research was conducted by analyzing secondary data particularly export data
from 2010 to 2015. Revealed Comparative Advantage (RCA) and Constant Market
Share (CMS) approaches were used to analyze export competitiveness of Indonesian
products in the world market. The results showed that Indonesian agricultural
products (coffee, cocoa, palm oil and rubber) had a comparative advantage over
the average rate of world (RCA > 1), except natural rubber products. Meanwhile,
CMS analysis indicated that dynamic of Indonesian export was more affected
by export growth and product composition effects, than that of market distribution and competitiveness effects. It revealed that Indonesia responded less to market demand in terms of quality, import growth of export destination countries and market intelligence related to competitor market positioning.
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