Main Article Content
Several factors can influence the process of pricing mechanisms, namely competition between market participants, regulation, product quality, and consumer preferences. This is a challenge for Gayo Arabica coffee farmers, where coffee is the main commodity in Central Aceh Regency. This paper aimed to determine the social relations that occur between social actors (farmers, collectors, certification cooperatives and exporters) in the coffee marketing mechanism. This paper used a qualitative research method with a survey approach by conducting interviews with farmers, collectors, certification cooperatives and exporters. The results showed that the marketing of Gayo Arabica coffee involved several layers of actors. The coffee product marketing system can be done through two facilities, namely through export sales and domestic sales. There are differences in the income of coffee farmers in marketing coffee abroad or in the country where farmers benefit more from selling coffee products for exports. Relationship among actors are interdependent and bound. Farmers need collectors as tool providers and coffee price informans. Farmers follow cooperative certificates to get fair and more profitable prices.
How to Cite
Andriadi, A., Ismail, R., Fikarwin, F., Badaruddin, B., Manurung, R., & Sitorus, H. (2019). Coffee Marketing Mechanism: Social Relations Between Farmers, Collectors, Certification Cooperatives, and Exporters in Aceh, Indonesia. Pelita Perkebunan (a Coffee and Cocoa Research Journal), 35(2), 156-166. https://doi.org/10.22302/iccri.jur.pelitaperkebunan.v35i2.383
Copyright (c) 2019 Pelita Perkebunan
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).